Link Popularity - Basics
Mar 16th, 2007 by Sandeep Nasa
Link building is the most important element to obtaining high rankings in all of the major search engines. It is vital long-term plans be laid out to insure a web sites continued success in organic search results, and reduced costs in paid placement (PPC).
Links play important roles in the ranking formulas of all search engines, especially Google.
The best links a web site can have are natural, one-way inbound links. These are links that are posted by other web sites, forums or blogs. These show a natural interest in something the linked web site offers such as valuable information, news, a tool or some other resource.
The more one-way links a web site has, the more reliable the search engine algorithms consider it to be. Google has gone as far as to rank a web site in terms of PR, or page rank. This is a sliding scale of 0-10. The more important Google considers a web site, the higher the PR that it awards it.
You can check the number of back links to a web site in many different ways. The Firefox browser has an installable extension that allows users to “right-click†and scan down to “back links†to see the number of back links a site has. There are several toolbars that you can install (Google, Yahoo, etc.) that allow you to see this, and there are various web sites that offer tools to do this.
Google is unique in its approach to back links as it will only show a percentage of the actual back links, whilst Yahoo and MSN show all. Google also will delay showing back links in order to attempt to weed out purchased back links or schemes to affectively fool the algorithms into awarding a higher PR, and thus a higher position in the SERP’s – Search Engine Ranking Positions.
These will check the number of back links that a page has try Backlink Checker or here

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