Submit 2 Search Engine

Natural Link Building Adding quality content or something that benefits the end user that they would want to link to
One-Way Linking (Purchase) – Buying one-way inbound links to your web site

Reciprocal Linking Exchanging links with another web site

Link Farms Companies like linkmarket.net (but not directories, FFA’s, or obvious abusers of linking)

Three-Way Linking Site A links to Site B, Site B links to Site C, and Site C links to site A (www.three-way-links.com/)

Forums and Blogs Links from forums an blogs

News Articles (PR Web) – Typically created by web site owners to promote their site. These are effective after 2-4 weeks when Google has crawled them and indexed them within their search results. Never put more than 1 link to any one page per article.
One of the tools mentioned above, linkmarket.net is a good tool, that has spawned many other linking tools that do similar things.

Here’s how it works; You search through their categories for relevant categories. Once you drill it down to the category and click on it, a list of other members will come up as well as their Google PR. You add their link to your website and send them a request. This request will also provide a link for them to insert into their web site. The downfall is that you need to check that the link remains there, or even that its placed in the first place. This is where the work begins.

You need to track all of the links to verify they aren’t taken down. There are tools (Web CEO for one), that will do this for you, but you will still need to record the link page URL so that you can enter it into the tool so it can do the check.

There are many ways to gain back links from a web site. You can offer valuable information on something that an end-user finds useful, such as a map to, or of a destination, a tool such as a mortgage calculator, or even a coupon or shopping tips. This is the way the search engines want you back links to occur…as this is the Natural Link Building process; An end-user finds something on a web site that they feel is useful and they create a link to it.

Another method is purchasing One-Way Links. You must be very careful when attempting this strategy as many things can go awry, and the search engines (especially Google), are looking very hard at how to avoid awarding web sites higher SERP’s based on link building efforts attempting to obtain a more favourable position in their search engine.

Whilst Google Page Rank doesn’t directly affect your SERP’s, the back links from trusted sources do. The way this works is that Google looks at the PR of the referring web site and passes on PR. The influence of this “bleeding” affect is determined by:
• The PR of the referring site
• The number of outbound links on the page containing your back link
• The “trust” rating of the referring web site, according to Google, which is based on the registration date and consistent content, as well as the web sites own back links and these same parameters

This, put in basic terms, means that spending the time that it takes to obtain a back link from a site that has no PR is meaningless.

Here is an example of Google’s “weightedness” (a made up word by Gary);
Site 1 with a PR5 has 50 links (the max you want on 1 page) = bleeds .0012 PR
Site 2 with a PR5 has 10 links = bleeds .430 PR
Site 3 with a PR5 has 2 links = bleeds .776 PR

Additionally, Google seemingly awards back links from .org’s slightly higher, and back links from .edu’s and ‘gov’s significantly higher. This opens many vertical possibilities when taken into consideration whilst planning your long-term back link strategy. Ask me about these if you’re willing to do a lot of hard work.
The following is the same example above, but is based off a back link from a .edu and a .gov
.org/.edu Site 1 with a PR5 has 50 links (the max you want on 1 page) = bleeds .4352 PR
.org/.edu Site 2 with a PR5 has 10 links = bleeds .88721 PR
.org/.edu Site 3 with a PR5 has 2 links = bleeds 1.176 PR
So this means that it is important to get back links from high PR sites, as well as sites that have related content.